ILLUMINATE

We get to know the folks behind the “myths” of Austin’s successful entrepreneurs! These are the stories behind the services and products that make up the fabric of our local community. Storytelling is at the center of everything that foundingAUSTIN does, and these portraits are vibrant and compelling, sharing the characters, conflicts, challenges, twists of fate, and triumphs that are part of the entrepreneur’s epic plight. We hope that you can identify with these stories, and they will ILLUMINATE this path less traveled.

Alejandro Ruelas and Manny Flores of LatinWorks

LatinWorks’ Alejandro Ruelas (CMO and managing partner) and Manny Flores (CEO and managing partner) are…

How Shannon Sedwick Built a Comedy Conglomerate by Keeping Austin Weird

Shannon Sedwick was perhaps destined to be in show business. Her parents were both involved…

John Paul DeJoria: Master of the Art of Sharing Peace, Love, and Happiness

You may know John Paul DeJoria as the gifted businessman behind the Patron and Paul…

Austin’s Greater Goods Coffee Roasters

Where patrons like their coffee with milk, sugar, and a dollop of community impact. Starting…

Unwrapping the Secret to Building a Chocolate Empire

Maggie Louise Confections rules the high-end chocolate market with a $2.2 million business. “Who doesn’t…

John Arrow of Mutual Mobile Leverages Tech for Good

How the ‘Dumbest iPhone App’ Led to 9 Years in Business and $200 Million in…

The Gift of Dignified Work

Noonday’s Jessica Honegger talks about empowering every link in the supply chain: Charity is one…

Pluckers Takes Communities Under Its Wings

The wing bar prides itself on the people it serves, employees and patrons. The question…

The Miracle Foundation

How a summer trek in search of purpose led to an internationally acclaimed foundation straight…

Inside one of Austin’s Most ‘Nobel’ Nonprofits

Turk and Christy Pipkin find solutions to global challenges through The Nobelity Project: “All great…