ILLUMINATE

We get to know the folks behind the “myths” of Austin’s successful entrepreneurs! These are the stories behind the services and products that make up the fabric of our local community. Storytelling is at the center of everything that foundingAUSTIN does, and these portraits are vibrant and compelling, sharing the characters, conflicts, challenges, twists of fate, and triumphs that are part of the entrepreneur’s epic plight. We hope that you can identify with these stories, and they will ILLUMINATE this path less traveled.

Q&A: Jennifer McNevin of Manuel’s

“Meet me at Manuel’s” has been a common phrase and part of the Austin culinary…

From Truck to Table: Peached Tortilla and Veracruz All Natural

“Order up!” are the words you hear through the blur of a sunny Austin afternoon.…

Camila Alves McConaughey: Portrait of a Modern Woman

On a chilly, dreary day in Austin, Camila Alves McConaughey steps off a boat —…

From Backyard to Big Time: How Brenton Johnson of Johnson’s Backyard Garden Became the Biggest Organic Farmer in Texas

The line between insanity and ingenuity can be thin. Just ask Mama Nell Johnson, the…

Going Green Using 3D Technology — Austin’s ICON Builds the Home of the Future

Is it possible to build houses more sustainably, faster, and cheaper all at the same…

Gordy Quist of Band of Heathens

When Gordy Quist packed up his music-making dreams in 2004 and landed in Austin, his…

View from Venus: Interview with Alexis Jones

Upon meeting Alexis Jones, the first thing that captures you is her smile, then comes…

Cotter Cunningham of RetailMeNot

Disrupting the way the world sees bargains Chances are good you may be one of…

Louis Black, co-founder of The Austin Chronicle and SXSW

Creating the Austin legend through two iconic brands This story, like so many stories, begins…

Cherie Mathews of Heal In Comfort

Disrupting postoperative care for breast cancer patients with compassion and technology In 2001, Cherie Mathews…