The business model for podcast production has had to change as fast as podcasting itself. But is it looking forward or backward for answers? A panel of pros gathered at the JW Marriott in Austin during SXSW to answer that question.
Austin-based music member organization, Black Fret, and FreeWater Inc., a paradigm-shifting, philanthropic startup that uses free spring water in aluminum bottles and paper cartons as marketing tools, participated in SXSW 2022 events.
In the “Quick Thinking: Leveraging Real-Time Social Trends” event, the panel discussed the importance of building a solid foundation for social media by developing a consistent voice and brand identity that defines and instructs each post.