ILLUMINATE

We get to know the folks behind the “myths” of Austin’s successful entrepreneurs! These are the stories behind the services and products that make up the fabric of our local community. Storytelling is at the center of everything that foundingAUSTIN does, and these portraits are vibrant and compelling, sharing the characters, conflicts, challenges, twists of fate, and triumphs that are part of the entrepreneur’s epic plight. We hope that you can identify with these stories, and they will ILLUMINATE this path less traveled.

Jimmie Vaughan: Driven by Passion

Jimmie Vaughan is a cultural icon. From his retro, slicked-back hair and signature mid-century shades,…

Refining Success

Nestled snugly on Brazos and 7th in the heart of downtown Austin, next door to…

woman coding on computer

Closing the Global Technology Gap

Technology has proven to be a great equalizer in the global workforce. Not only has…

Leaving Insecurity in its Wake

The inability to protect sensitive data is a serious risk for many companies in today’s…

Elevating the Cosmetic Industry

Gertie Wilson grew up as a ballet dancer. While she wasn’t meant to be a…

Med Prices You Can Swallow

History is defined by people who stood up against the odds. Not just the people…

The Restaurateur as a Storyteller

Austin is known for many things, but it has a worldwide reputation for great bars,…

Finding Beauty in Signage and Business With Ion Art

It’s not surprising to stumble upon random objects with artistic merit while walking around Austin.…

A Double Shot of Automation [cream, no sugar]

Coffee lovers, your time has come. Picture a world where someone can make your coffee…

Rooster Teeth: Pioneering a Media Evolution

Rooster Teeth is a local entertainment and media company that creates streaming series, feature films,…