Levers — The Framework for Building Repeatability into Your Business
In 2019, serial entrepreneur Amos Schwartzfarb, founder of Austin incubator Techstars, knocked it out of the park with Sell More Faster: The Ultimate Sales Playbook for Startups. Using his W3 framework, Schwartzfarb laid out a playbook filled with practical exercises and applications to help build and scale startups from day one, helping first-time entrepreneurs avoid some of the pitfalls that can doom a business from the start.
In his latest book, Levers, Schwartzfarb teams up with Trevor Boehm, a serial founder and participant in Techstars first Impact Accelerator, to follow-up on the W3 framework and give entrepreneurs a step-by-step plan to identify and move the levers that will unlock growth and create predictability for your business. Through a series of five workshops, they guide you through an introspective process that will “culminate in the ability to build a data and metrics-driven business and have an actual plan to do that,” according to Schwartzfarb.
This book is a hands-on, “read it and do it” book with workshops broken down into five easy steps. Spanning sales and marketing, product, operations, and finance, each workshop puts you one step closer to finding a model for growth that is repeatable and controllable. While each step is valuable as a standalone step, there is a progression that builds on each step.
Levers and the play-by-play series of frameworks that any company can use to become data and metrics-driven was created to answer a question Schwartzfarb is often asked: “Considering the companies that you’ve worked with, what is the difference between those that succeeded and those that failed?” His answer: “With every company that I’ve been a part of that worked, I could see in advance how we were going to succeed before we did.”
The secret sauce of Levers is to allow entrepreneurs to visualize not just what their business can become but to provide a plan for how to get there and to craft a data-driven model for how the business will work. The lessons learned are applicable to startups and experienced entrepreneurs looking to grow and capitalize on repeatability.
Oji Udzeue, Vice President of Product at Calendly says, “Levers is a must-read for every founder. Its reflective style and hands-on format is a delight for all Type A leaders. This is a ‘tool kit book’ that touches on all the essential aspects of modern company building in order to find product-market fit and create data-driven, repeatable growth.”
Learn how to apply Levers to your business at leversbook.com.
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