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SXSW 2022: Hometown Discoveries

SXSW 2022: Hometown Discoveries

GSD&M's SXSW 2022 LOVE YOUR MUSIC show in their backyard

“Making a living as a musician may be especially difficult in these times of record label consolidation, sales collapse, and streaming services… [Black Fret is] trying to change that by bringing a symphony-style patronage model to local popular music.”

Forbes Magazine

On March 16, from Noon to 7 p.m. Austin-based music member organization, Black Fret, hosted LOVE YOUR MUSIC, a celebration of local music on the backyard stage at GSD&M.  The event was free and open to the public. It was a beautiful day, and the crowd was festive.  In case you missed it, let us introduce you to the organization, a new philanthropic entrepreneurial venture and the musicians that made the event possible.

Black Fret hosted LOVE YOUR MUSIC, a celebration of local music
Image credit BlackFret.com

About the organization

By joining Black Fret, patrons fuel the organization’s mission to enable the creation and performance of new music by exceptional local musicians. Members become part of an active community of music lovers dedicated to sustaining music in Austin. Membership is only $750 a year per person, 80% of which is tax deductible.

Membership in Black Fret also allows you to have fun while doing good. The membership benefits allow members to attend Black Fret public and private events throughout the year, nominate their annual group of Black Fret Artists, network with fellow music-lovers at events and mixers and in member-only online community, attend the season-end Black Fret Ball, and become part of a community that has awarded millions of dollars in grants and payments artists.

Black Fret currently has three membership levels to choose from to match how you want to experience life as a Patron of Local Music.

Discover an Austin entrepreneurial venture with a philanthropic mission

Sponsoring the event and launching at SXSW is Austin-based venture, FreeWater
Shown are three bottles of FreeWater.
FreeWater uses the money from advertising on their bottles and cartons to make the water freely available.

FreeWater Inc. is a paradigm-shifting, philanthropic marketing startup that uses free spring water in aluminum bottles and paper cartons as the vehicle to put the right message in the right person’s hands. With 10 cents from each beverage donated to charity to build water wells for people in need, solving the global water scarcity crisis is a key objective of the company. The product is eco-friendly and BPA-free and is paid for by the ads printed directly onto the aluminum bottles and cartons. The startup has two main business models: B2B and D2C, and is an innovative new way to advertise. For additional information, visit www.freewater.io.

FreeWater launch at SXSW 2022
FreeWater launched during SXSW 2022.

FreeWater is excited to launch during SXSW 2022. You can find them on the streets of Austin — look for the FreeWater truck! Stay tuned for a foundingAUSTIN profile and interview with the founder of FreeWater, Josh Cliffords, coming soon.

Meet the Musicians

Abhi the Nomad

Annabelle Chairlegs

The Tiarras

Shelia

The Making of Dismissed

The Blackillac

Shaina Sheppard

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100% Texas Proud
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